“Christmas miracle” initiative
The BASF Coatings Services sales representatives in Austria were busy on the phones on December 15, 2017. But the initiative was about so much more than just generating sales – it was also dedicated to a good cause.
“We as a company are aware of our social responsibility, which we embraced this year by coming up with a unique idea.”
“We as a company are aware of our social responsibility, which we embraced this year by coming up with a unique idea. BASF sells high-quality accessories for the entire painting process under the RODIM brand. With a portion of the revenue generated through the sale of RODIM products by phone, we wanted to support the Ö3 Weihnachtswunder initiative,” explains CEO Christine Steingaß. And getting employees involved really paid off. The company management was also generous enough to round up the proceeds, allowing Barbara Gurtner, Regional Marketing Manager for BASF Coatings, to present a check for more than €5,000 to Ö3 radio personality Gabi Hiller in Linz on December 21, 2017.
Radio channel Ö3 kicks off its Weihnachtswunder initiative just before Christmas Eve every year. The LICHT INS DUNKEL association was ultimately presented with an impressive sum of over €2.2 million this year.