RODIM appointed as global paint accessories supplier to leading OEM brand
Earlier this year, BASF's premium automotive refinish brands were recommended for refinish paint repairs of BMW and Mini cars at all BMW authorized dealers and body shop networks in 44 markets around the world. That approval has now been extended to include the sales of paint related products (PRP) from BASF to the BMW global refinish network for two years. With the new addition of RODIM to the agreement, BASF has strengthened its total offering to BMW authorized dealers and body shop networks in 44 countries around the world.
"We are very excited to include RODIM as part of our complete, one-stop shop offer to BMW," said Chris Jackman, Director of Strategic Account Management, BASF Automotive Refinish Coatings Solutions. "The RODIM brand supports body shops and painting companies with user-friendly paint-related accessories developed to meet the specific needs of painters. It is also perfectly aligned with our premium paint brands and we are confident BMW bodyshops will enhance their overall workflow for the best results, " he said.
RODIM's comprehensive user-friendly accessory portfolio fits perfectly with BASF's refinish paint and processes, offering a choice of standard and premium accessories for personal protection. From coveralls, gloves and masking films to sanding discs, mixing cups and painting systems, RODIM accessories help body shops raise their overall standards on the shop level to optimize their performance.
Glasurit® and R-M® continues to be the recommended paint supplier to BMW in 44 markets around the world where the car company operates. The agreement also includes a dynamic portfolio of paint, training and digital color solutions as well as its advanced body shop management tools.
"We are very excited to include RODIM as part of our complete, one-stop shop offer to BMW"